For over a year now, I have been using Instagram. In fact, I can remember when Facebook integrated ads for Instagram, meaning you could advertise on IG as well, I was stoked. The thing is, these campaigns, if set up right, can work really well. The reach is amazing and it’s all purely visual, so as long as you can do that well, these have the potential to expose your brand to the hundreds, thousands, even millions, depending on your time and budget.
Then, I heard of Pinterest. Mind you, I have known about Pinterest for a while now. In fact, when I did the Pinterest login for the very first time, I felt extremely overwhelmed. I remember seeing all kinds of symbols and struggling with links and those re-pins.
My goodness, those re-pins!
However, I rolled with it. First couple of weeks, I just liked stuff. A lot of images and articles. It started with that until I stumbled onto the “board” and the concept of organizing things onto such boards. I thought it would be a good idea to create the following boards: food, travel, books, movies, art, biking. I have to say, this part was frustrating as I couldn’t grasp the technical steps behind creating these boards. Of course, I know so much better now!
Once I created the boards, the next challenge was apparently pinning the images onto the right boards. Took me a few minutes but the easiest part was this, thankfully.
Now, I am pretty comfortable navigating and playing with Pinterest. It is safe to say that I am pretty addicted to it. I recently launched a website focusing on healthy cooking recipes and I will be creating a Pinterest account dedicated to that.
The idea is to market my site on Pinterest and bring in a healthy amount of traffic from there as well as Google. I am taking pictures of the recipes and posting them on my Pinterest account so people can share them hopefully. I’ll also be linking them to the appropriate recipe posts.
I have been reading articles on how to market on Pinterest and since I love that platform so much, I look forward to testing this area and growing my site into the beast I know it can become.
While I love Facebook and will continue to use it to boost my posts to my own network that I have built over the last few years, it is exciting to live in a time where technology can transcend in the millions and deliver your content worldwide for a mere hundred dollars. Believe it or not, that’s my “big budget” and still, my audience keeps growing!
At the very least, all this interaction of your content with other readers worldwide translates to the big search engines as, “hey, people love this website” and it generally looks great in the eyes of Bing and Google.
If you want to play with the big boys, you have to get comfortable with technology and all the new apps coming out daily.